How to build a social media content calendar for your venue
Build a social media content calendar for your pub, bar, cafe or restaurant, with a posting rhythm you can keep, a weekly template and key dates.
9 min read
Guides
Social media guides for hospitality
Practical advice on Facebook and Instagram for pubs, bars, restaurants, cafes and hotels, written in plain English.
Planning and scheduling
What to post, when to post it and how to schedule it.
How to schedule Instagram posts for your venue
How to schedule Instagram posts, reels and carousels free in the app or Meta Business Suite, plus stories, the limits and the account you need.
9 min read
How to schedule posts on Facebook for your pub or restaurant
How to schedule posts on Facebook from your Page or Meta Business Suite, on a computer or phone, and how to edit or move them afterwards.
10 min read
The best time to post on Instagram in the UK, and on Facebook
The best time to post on Instagram in the UK depends on your venue. Find your own in Instagram and Facebook insights, then schedule for it.
8 min read
Ideas for your venue
Post ideas for pubs, restaurants, cafes, bars and hotels.
Pub social media ideas for Facebook and Instagram
Pub social media ideas for Facebook and Instagram: weekly post types, your team and your room, food, drink and events, and how to keep going.
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Social media ideas for cafes and coffee shops
Cafe social media ideas for every day of the week: coffee, cakes, your team and your street, plus captions and hashtags that sound like you.
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Social media ideas for hotels, inns and B&Bs
Hotel social media ideas for small hotels, inns and B&Bs: show rooms, food and the area, share guest posts and seasonal breaks, and post steadily.
7 min read
Social media ideas for restaurants
Restaurant social media ideas that win bookings: post ideas by goal, Instagram Stories, new menu launches, photos, captions and a monthly plan.
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Social media marketing for bars and cocktail bars
Social media marketing for bars: drinks, people and atmosphere posts, responsible ways to promote nights and offers, and cocktail and wine ideas.
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Social media marketing for restaurants
Social media marketing for restaurants made simple: set a goal, choose Facebook or Instagram, post to a weekly rhythm and measure bookings.
9 min read
Events and seasons
Filling quiz nights, match days, Christmas and the rest of the year.
Christmas marketing ideas for pubs and restaurants
Christmas marketing ideas for restaurants and pubs, with when to start, party menu and gift card posts, and a posting plan up to New Year's Eve.
8 min read
How to promote an event on Facebook and Instagram
How to promote an event on Facebook and Instagram for free: set up the event properly, post before, on and after the day, and use reminders.
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Pub event ideas that fill the room, and how to promote them
Pub event ideas by type, from quizzes and live music to match days and themed nights, with a simple plan for promoting each one online.
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Seasonal marketing ideas, from Mother's Day restaurant promotions to Halloween
Mother's Day restaurant promotion ideas, plus Easter, Halloween, Bonfire Night and bank holidays: UK dates, when to start posting and menu ideas.
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Valentine's Day menu ideas and promotions
Valentine's Day menu ideas for restaurants, pubs and cafes: meals for two, set menus, promotion ideas, a posting timeline and posts that welcome everyone.
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Captions, hashtags and replies
Words that make people want to visit, and how to answer reviews.
Cafe hashtags, pub hashtags and more: what to use and what to skip
Cafe hashtags within Instagram's five-tag limit, example lists for pubs, bars and restaurants, and the tags to skip.
8 min read
Coffee captions and quotes for your cafe's Instagram
Short, funny and cosy coffee captions written fresh for your cafe's Instagram, plus checked coffee quotes with the author named.
8 min read
Good captions for food and drink on Instagram that sound like you
Good captions for food and drink, made easy: simple formulas, fresh examples (funny, short and seasonal) and calls to action that bring people in.
9 min read
How to respond to Google and Facebook reviews, good and bad
How to respond to Google reviews and Facebook recommendations, good or bad, with step-by-step instructions, example replies and what never to say.
9 min read
Photos and video
Pictures and Reels that show your venue at its best.
How to take great food photos with your phone
How to take food photos with your phone that make people hungry, using window light, the right angle, quick plate styling and gentle editing.
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Instagram Reels ideas for restaurants and pubs
Restaurant Reels ideas you can film on a phone: kitchen and bar clips, trends that suit you, and how to post, schedule and reuse Instagram Reels.
8 min read
Tools and AI
Scheduling tools, AI writing help and link-in-bio pages.
AI social media post generators: a practical guide for venues
How to use an AI social media post generator for your pub, bar, restaurant or cafe, with prompts that sound like you and the checks to make first.
10 min read
Link in bio for venues: what it is and how to set it up
What link in bio means, how to add links to your Instagram bio step by step, and what a pub, restaurant or cafe should put on its link page.
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The best social media scheduling tools for hospitality
The best social media scheduling tools for pubs, restaurants and cafes. Buffer, Hootsuite, Later and Planoly compared honestly, plus free options.
10 min read
Put these guides into practice
Cheers writes your venue's Facebook and Instagram posts, ready for you to check, approve and schedule.